You don't need someone to fix you. You need someone who loves you enough to tell you the truth, and rigorous enough to help you actually use it.
Executive coaching for leaders ready to close the gap between who they are and who they are capable of being.
Kristi Frederick has spent 20 years sitting across from leaders in the moment right before everything changes. Healthcare executives who couldn't tell if they were burned out or just done caring. Rising leaders who kept getting promoted but never felt like they'd arrived. People who had built an entire career on being the strong one and had no idea how to ask for help.
These are not polished, buttoned-up conversations. They happen kitchen-table style: honest, a little unfiltered, exactly as deep as they need to be. Here's what clients get: a coach who stays in the room with you, in the mess and the breakthrough both, until you can see yourself clearly enough to lead like it. Not armor. Not a script. A mirror, held without apology, and a plan you actually follow through on.
Kristi is a Certified Dare to Lead™ Facilitator, an ICF Certified Coach, a BetterUp Lead Coach and Dare to Lead coach, MBTI Step II certified, and holds an MPS in Organization Development and Change from Penn State and a BS in Public Health from Oregon State.
Here's what I know to be true: accountability without dignity is just punishment wearing a leadership costume. The work in this room is accountability with dignity, holding you to the real standard without stripping you of the right to be human while you meet it.
Ways to Work Together
A Leadership Clarity Call
For leaders ready to name what's really going on
A real conversation about where you're stuck and whether we're the right fit. No pitch, no pressure. You leave with clarity either way.
Ideal for: leaders exploring whether coaching is the right next step, right now.
One-on-One Coaching
For leaders in the middle of it
Focused sessions built around what you're actually carrying right now: the decision you're avoiding, the pattern you keep repeating, the version of leadership you're ready to grow into.
Ideal for: leaders who want high-impact coaching built around their real, current season.
An Ongoing Coaching Partnership
For leaders ready for sustained transformation
Real change rarely happens in a single hour. Cadence and scope are designed together, so the container fits the work, not the other way around.
Ideal for: leaders navigating a major transition, promotion, or sustained culture change.
Kristi has spoken for and facilitated with:
SHRM Oregon State Council, Mid-Valley SHRM, LCHRA, Southern Oregon Safety Conference, UCAN Douglas County, NW Youth Corps, Lithia Motors, Dutch Bros Coffee, Rogue Credit Union, Wildlife Images, and organizations across healthcare, education, and the nonprofit sector.
Available for regional, national, and virtual engagements.
Kristi Frederick is a Leadership and Culture Alchemist, keynote speaker, and Certified Dare to Lead™ Facilitator with 20 years of experience helping leaders and organizations do the hard, human work of actually working together. She holds a Master's in Organization Development and Change from Penn State, credentials through the International Coaching Federation, and is a BetterUp certified coach.
Her rooms are brave and kind. She tells the truth. And people leave changed, not just informed.
Kristi is based in Southern Oregon and available for engagements nationwide and virtually worldwide.
Here's what I know to be true: the leaders who change the most are the ones who finally stop performing long enough to be seen. That's what this room is for.